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Fabric Newsletter
Front Page | From the Desk of Marty Lott | Selling Tips for Performance Wear | Marketing Tools Spotlight
From the Desk of Marty Lott
Dear Reader,
Spring is in the air and with it comes more daylight, warmer temperatures and the chance to get more active. Spring is also a great time to evaluate your product offerings to make sure you’re delivering the right performance clothing in a variety of styles, colors and options to outfit the whole team.
As spring weather helps defrost some of winter’s chill, people will inevitably start to head outdoors more, making now the perfect opportunity to beef up your performance apparel programs. Be sure to keep these factors in mind when planning your performance offering to maximize your selling opportunity for this big market.
Color options
Color is always an important factor in the imprinted apparel industry and even more so when it comes to performance wear. Bright colors to make joggers stand out, school colors for practice and sidelines, and neutral hues to showcase logos are all important considerations for performance apparel. Make sure to offer a good mix of basic and bold colors for a broad base of customer needs, paired with complimentary logo colors
Customers frequently request various options when selecting the right look for their needs. With the new compare feature on sanmar.com, you can easily send them information on up to four products, with side-by-side images and overviews.
